Case Studies
Athens Dodge was already known in the parts and accessories space as a volume dealer. However, despite their wholesale prices and relatively large market share, they hadn’t been able to find much success selling online—an attempt to sell on Amazon’s Marketplace was short-lived as it didn’t fit the needs of their customers. When the parts manager came to SimplePart with his concerns, the Dealer Strategy Team worked with him every step of the way to make sure every part of Athens Dodge’s e-commerce experience fit with his specific goals and objectives. As a result, the site hit the six-figure sales mark in just six months, and has consistently seen sales growth month-over-month.
When Subaru USA first decided to create an online parts and accessories program for their retailers, they ran into some difficulty. There were quite a few challenges with their initial e-commerce platform: lack of retailer engagement, low retailer profitability, and lack of vision, to name a few. They chose to partner with SimplePart instead for their e-commerce needs because they realized SimplePart shared their vision for expanding their online platform, as well as exploring new ideas and strategies. As a result of SimplePart’s continued commitment to the Subaru Parts Online e-commerce program, Subaru has experienced double-digit growth since the launch of Subaru Parts Online in 2014.
The Impact of Great Customer Service
Thunder Dodge has been with SimplePart longer than nearly every other customer. The reason for this longevity isn’t just because of their success with the platform (although they have had a large measure of success). What sets SimplePart apart from other e-commerce providers is the stellar customer support clients receive. Whether it was expanding their online catalog, keeping their site maintained during a 3 1/2 week move to a different state, or adjusting payment gateways, Thunder Dodge knew they could count on SimplePart to take care of their business.
Promotions that Drive 10X the Traffic
Marketing promotions, including short-term sales events, can help drive website traffic and generate additional revenue. However, like any other marketing campaign, promotions need to be planned and executed correctly. SimplePart’s team of experienced marketing professionals help both OEMs and dealers run their marketing promotions successfully. SimplePart worked with one of its long-time clients to create and run a week-long two-step campaign, tied to a major sporting event. The result? A 400% year-over-year increase in sales.
